When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads.’ A lead is any potential customer who meets the proper criteria and can be considered the kind of person you will be marketing to. But not all leads are made equal, and some leads are […]
Understanding the Lifecycle of a Lead Read More »
Building a massive list of warm or qualified leads is a fantastic and very worthwhile pursuit for any business. If you can do this effectively, then you can build a massive list of people who have shown an interest in your business and who are presumably likely to buy from you. But this is only
Quick Tips to Convert Leads Read More »
One of the most important things you can do to build leads online is to create a mailing list. This allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into ‘warm leads’. These are now people who have demonstrated their
How to Build a Mailing List With Incentives Read More »
When you first start building leads, the first and most important thing you need to do is identify your buyer persona. This will allow you to find your ‘cold leads’, which are the first point of contact for your marketing. A cold lead is someone who has never heard from you before but who you
Creating Your Buyer Persona Read More »