Branding - Roman Alexander Wellington

Why Your Personal Branding Needs To Be Consistent To Be Valuable

Branding, Business / Roman Alexander Wellington / January 3, 2022

When it comes to your personal branding, consistency is critical. Consistency breeds engagement and trust, two of the most valuable elements of a brand. In essence, your personal branding needs to have consistent content, consistent quality, and a consistent message. In terms of content, you should have a consistent strategy. Consistency is better than quantity. […]

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3 Easy Ways To Start Your Personal Brand

Branding, Business / Roman Alexander Wellington / September 3, 2021

You need to properly define three essential things to ensure that your personal brand has a good foundation. Focusing on these elements will give your brand the best starting point, and make the rest of the process easier. Your message, audience, and connection points all need to be clearly defined and sorted out. If you

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How To Make Sure Your Personal Brand Reaches Your Target Audience

Branding / Roman Alexander Wellington / May 1, 2021

The most essential part of personal branding is ensuring that it reaches your target audience. You could have created the best and most exciting new brand in the world, but if it does not reach your audience, what was the point? The primary way to make sure that your audience finds your brand is to

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4 Important Things To Think About When Choosing Your Target Audience

Branding / Roman Alexander Wellington / January 3, 2021

First, it is essential to discuss the most significant mistake brands often make; not precisely defining a target audience. While having a broad audience may seem like it will open new avenues for your brand, it could instead be detrimental. By not specifically appealing to anyone, you are appealing to no one. By not catering

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