Building a massive list of warm or qualified leads is a fantastic and very worthwhile pursuit for any business. If you can do this effectively, then you can build a massive list of people who have shown an interest in your business and who are presumably likely to buy from you.
But this is only going to get you so far. Eventually, you will need to convert those leads and turn them into paying customers. So how do you take this step, and what can you do to convert your leads? Here are some methods…
Sending Out Special Offers
If you are correctly handling your leads, you should have lead management software set up, which should automatically track your leads’ behaviour. Those leads are people who have come to your website, show interest in your business, and eventually signed up for your mailing list.
They should be showing engagement, and the fact that they’re reading your content at all suggests that they trust your brand. That means they’re ready to buy, and all that is left is for you to get them to take the plunge. You now need to do something that will ‘push them’ over the edge into becoming your customers.
You can automatically email only those leads showing lots of engagement using CRM software. From there, you can then invite them to buy with some kind of special offer. This special offer should be time-limited and quantity limited. This creates scarcity and urgency – the reader must act quickly to take advantage of the deal.
They already liked your brand, and they’re interested in your product – now you’re just giving them that final incentive to take action right now.
More Strategies
There are more things you can do to convert leads too. One example is to remove any risk involved in the purchase. People are naturally risk-averse, so try to remove any perceived danger by offering a free sample or money-back guarantee.
Another technique is to try and sell something very cheap first and then follow up with your big-ticket item later. This way, your customers are only taking the risk with a relatively small amount of money.
Finally, remove any ‘buyer’s remorse’ by explaining how their purchase is, in fact, an investment … which they are getting at a discount because they acted quickly!