Social media marketing and content marketing go hand-in-hand. Many of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, for your content to get read and shared, you need to ensure that you are approaching it correctly and have the right idea […]
How to Write Engaging Social Media Posts Read More »
When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads.’ A lead is any potential customer who meets the proper criteria and can be considered the kind of person you will be marketing to. But not all leads are made equal, and some leads are
Understanding the Lifecycle of a Lead Read More »
When done well, content marketing can be a game-changer for any business. It can transform a marketing department from one that talks “at” their consumers, to one that speaks with them. A clear content marketing strategy can help businesses increase the leads going into the top of their sales funnels while also shortening the sales
Developing a Content Marketing Strategy for Your Business Read More »
When it comes to your personal branding, consistency is critical. Consistency breeds engagement and trust, two of the most valuable elements of a brand. In essence, your personal branding needs to have consistent content, consistent quality, and a consistent message. In terms of content, you should have a consistent strategy. Consistency is better than quantity.
Why Your Personal Branding Needs To Be Consistent To Be Valuable Read More »
Remarketing is a term used in internet marketing that essentially means marketing to people who have already had some kind of interaction with your brand, and who have already shown an interest in a product or service you provide. We often think of increasing our brand awareness and visibility when we think of marketing. This
Using Remarketing to Target Qualified Leads – The Good and the Bad Read More »
Building a massive list of warm or qualified leads is a fantastic and very worthwhile pursuit for any business. If you can do this effectively, then you can build a massive list of people who have shown an interest in your business and who are presumably likely to buy from you. But this is only
Quick Tips to Convert Leads Read More »
You need to properly define three essential things to ensure that your personal brand has a good foundation. Focusing on these elements will give your brand the best starting point, and make the rest of the process easier. Your message, audience, and connection points all need to be clearly defined and sorted out. If you
3 Easy Ways To Start Your Personal Brand Read More »
The art of storytelling should not be underestimated. It can help an individual turn boring information into an engaging tale, presenting said information in a way that people will actually retain. This is why it is such an important skill for businesspeople and entrepreneurs. These professions revolve around selling a message and what better way
Why Storytelling is a Valuable Skill for Businesspeople and Entrepreneurs Read More »
Staying productive while working from home can be hard. While we are all attracted to the comfort and flexibility of working in our own home, it can actually be really challenging. There are so many distractions and it can be tough to set up boundaries between work and home life. If you are struggling to stay
4 Tips for Improving your Productivity While Working from Home Read More »
Sales can be a difficult job, especially at the beginning when you are still learning. With any sales position, you should get accustomed to facing a lot of rejection, and you will need to learn to be pretty resilient in the face of that rejection as you continue to develop your sales skills. If you
5 Tips for Improving Your Sales Skills Read More »